Quarterly global online shopper conversion rate 2025, by country and region

Published by
Koen van Gelder,
Sep 2, 2025

During the second quarter of 2025, *** percent of visits to e-commerce websites worldwide converted to purchases. In Switzerland, online shopper conversion rates stood at ***** percent. 

Mobile takes over e-shopping

Online shopping has long since established itself as an everyday activity of online life – this holds for both desktop and mobile. As of the second quarter of 2025, more than three-quarters of retail site visits worldwide came from smartphones and generated about two-thirds of online shopping orders. Based on mobile retail performance growth, it is only a matter of time before mobile overtakes desktop in revenue generation.

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Conversion rate of online shoppers worldwide from 3rd quarter 2024 to 2nd quarter 2025, by country and region

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Release date

September 2025

Region

Worldwide

Survey time period

Q3 2024 to Q2 2025

Supplementary notes

Data is based on 29 billion visits from 1 billion shoppers to 2,276 digital commerce sites in 61 countries.

Date of release is date of access.

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E-commerce worldwideMobile commerce in the United StatesSocial commerceQuick commerceGen Z online shopping behavior
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