Brand value of the leading personal care brands worldwide 2025

In 2025, the leading personal care brand worldwide was L'Oréal Paris, with a brand value of ***** billion U.S. dollars.

The personal care industry worldwide

The personal care industry envelops a variety of products, including makeup, fragrances, hair care and coloring products, sunscreen, toothpaste, and products for bathing, nail care, and shaving. These segments are complementary, and through their diversity they are able to satisfy all consumers’ needs and expectations with regard to cosmetics. The industry overlaps with other markets like chemical, health care, and petroleum. The latter is important as personal care product raw materials, such as propylene glycol, come from petroleum products. 

Leading players

Some of the leading personal care companies in the world include L’Oréal, Procter & Gamble, Unilever, Colgate-Palmolive, and Beiersdorf. Over the coming years, companies will continue to invest in eco-friendly practices. Manufacturers will also respond to demand for more natural products, widening their natural and herbal product lines. Marketing efforts will likely be increasingly geared to stress environmental protection through non-toxic ingredients.