Brand awareness of celebrity beauty brands in the U.S. 2021

Published by
D. Petruzzi,
Jun 25, 2025

In 2021, Fenty Beauty by Rihanna was the celebrity beauty brand of which U.S. consumers were most aware, with around ** percent of respondents stating that they had heard, read, or seen a lot about said brand. However, that year, brand awareness for celebrity beauty brands in the United States was generally not very high.

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Brand awareness of celebrity beauty brands in the United States in 2021

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Source

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Release date

2021

Region

United States

Survey time period

December 3 to 6, 2021

Number of respondents

2,200 respondents

Age group

18 years and older

Special properties

U.S. adults

Method of interview

Online survey

Supplementary notes

The source specifies that the data was weighted in order to obtain a target sample of adults taking into consideration aspects such as gender, educational attainment, age, race, and region.
Figures may not add up to 100 because of rounding.
Respondents were asked how much they had seen, read or heard about the celebrity beauty brands considered.
*In 2022, Kim Kardashian's brand was changed to SKNN.

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