FMCG market in Czechia - statistics & facts
With its steady growth, Czechia's fast-moving consumer goods (FMCG) market offers consumers a wide range of product choices. The market is well-developed and plays a significant role in the country's economy, contributing to both employment and consumer spending. With its high level of competition, the FMCG sector sees major international retail chains, such as Lidl, Kaufland, and Tesco, operating alongside domestic players like Albert and Penny Market. Customer rankings have placed Jihočeské as the leading brand in the segment, reflecting the diverse choices available to consumers.
The FMCG market in Czechia is expected to experience continued growth. Revenue is forecast to grow in all segments. Undoubtely, the food segment can expect the most significant increase. The sector is well-positioned for future expansion with a robust retail infrastructure, including international chains and local stores.
Consumption is stagnating
Czechia's consumer trends reflect a slight overall decline in food and beverage consumption. In 2023, beer production reached over 20 million hectoliters, representing a decrease compared to the previous year. Similarly, the annual per capita consumption of most FMCG food and beverage products saw a modest drop. However, bread and wine consumption were exceptions, both recording slight increases despite the overall downward trend.Prices rose sharply
Prices of fast-moving consumer goods in the country rose sharply, with food items in particular reflecting the impact of broader inflationary trends. Compared to 2015, the overall cost of goods and services increased by more than 50 percent by 2024. The most noticeable price hikes were seen in oils, fats, and vegetables, though alcoholic beverages and tobacco products also became significantly more expensive. By 2024, prices in this category had risen 55.2 percent since 2015, an increase of over seven percent from the previous year. The continued rise in alcohol and tobacco prices highlights the lasting effects of inflation in these sectors.The basket size volume in Czechia got slightly bigger
The import value of meat and edible meat offal was the highest among all consumer goods in Czechia in 2024, highlighting strong domestic demand. At the same time, the food services sector recorded a year-on-year growth rate that exceeded the European average. Similarly, the volume of the average shopping basket in Czechia increased, in contrast to a decline in the European average. Czechs were actively purchasing online as well. Among fast-moving consumer goods bought via the internet, food from restaurants and fast food proved to be the most popular.The FMCG market in Czechia is expected to experience continued growth. Revenue is forecast to grow in all segments. Undoubtely, the food segment can expect the most significant increase. The sector is well-positioned for future expansion with a robust retail infrastructure, including international chains and local stores.
