Orange juice market in the U.S. - statistics & facts
Orange juice appears to be one of the most popular types of juice worldwide. In 2023, it generated approximately 25 billion U.S. dollars worldwide, surpassed only by juice mixtures and smoothies.
Orange juice is a liquid extract of the orange fruit, which is processed by either squeezing or churning the fresh produce. The juice can be made from several varieties of the fruit, including blood orange and tangerine, as well as the most widely known navel oranges. Concentrated orange juice, an innovation spurred by the advent of World War II, is another form of the product which has captivated American consumers since the late 1940s. During the war American soldiers consumed lemon crystals to get their intake of vitamin C, but found their taste unsavory. The U.S. government then went about developing a beverage that would be as nutritious as the crystals, palatable, and be easy to transport without spreading diseases. The scientists tasked with developing the product were able to do this by 1949, and from then on processing plants in Florida have produced millions of gallons of concentrated orange juice.
