Spirits are alcoholic products that offer the highest alcohol by volume (ABV), a measure of the percentage of pure alcohol in a drink. Hard liquors are mostly made from a grain or sugar derived from either fruit or vegetables. The Statista Consumer Market Outlook estimates that the Polish
will increase over the coming years, exceeding 3.8 billion U.S. dollars by 2029.
Spirits production and frequency of consumption
The
excise tax rate on spirits in Poland amounted to 7,991 zloty for one hectoliter of pure alcohol in the final product. It was a slight increase compared to the previous year. In 2024, 700 milliliters of
pure vodka cost more than 34 zloty in Poland.
When it comes to the
frequency of alcohol consumption, Poles most often drank alcohol once a month or less often. Only seven percent of Poles declared that they drink alcohol every day.
Men constituted the vast majority of Polish hard liquor enthusiasts; relatively fewer women enjoyed spirits consumption.
Market size and international trade
The
spirits market in Poland is part of a larger alcohol industry valued at approximately 50 billion zloty in 2023. While revenue is growing, the
volume of spirits consumed is expected to remain relatively stable, with only a marginal increase of 0.1 million l projected between 2024 and 2029. This indicates that value growth is primarily driven by price increases rather than volume expansion. In terms of
international trade, the United Kingdom plays a crucial role, accounting for 33.5 percent of Poland's total spirits import value in 2024, underlining the importance of trade relationships in shaping the market.
Market outlook and consumer trends
While overall revenue is increasing, the growth rate is expected to slow down gradually. The
annual revenue growth is forecast to decrease by 3.1 percentage points between 2024 and 2029, settling at 2.5 percent by the end of the period. Despite this deceleration,
per capita revenue in the spirits segment is set to rise significantly, with an projected increase of 19.1 U.S. dollars, reaching 100 U.S. dollars per person by 2029. This suggests a trend towards premiumization in the Polish spirits market.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.