Apparel market in Norway - statistics & facts
The apparel industry in Norway has experienced steady growth, with durability and sustainable design becoming a significant component of the current market. Products sold by companies engaging in green supply or other sustainable factors reached an attributable sales share of 6.8 percent in 2025. Fashion e-commerce has also become an important part of the Norwegian market, with the apparel segment reaching a revenue of well over 1.5 billion U.S. dollars in 2025.
Meanwhile, more than half of all online consumers in Norway purchased clothing or sporting goods online in 2024, which demonstrates that e-commerce consumption is a noteworthy aspect of the country’s apparel market.
The Norwegian clothing and footwear market is stable, characterized by a positive revenue trajectory. It is also benefiting from a growing online retail presence, which makes shopping more accessible on a broader scale.
Meanwhile, more than half of all online consumers in Norway purchased clothing or sporting goods online in 2024, which demonstrates that e-commerce consumption is a noteworthy aspect of the country’s apparel market.
Domestic clothing consumption
Consumer spending on clothing and footwear is projected to show moderate growth in Norway. Between 2024 and 2029, individual spending is expected to rise by 25 U.S. dollars, reaching around 1,650 U.S. dollars per capita by 2029. Thus, Norwegians will be allocating slightly more of their disposable income to fashion purchases, even amid potential economic uncertainties. Moreover, the consumer price index for both clothing in Norway has increased, with clothing reaching 105.8 points (2015 = 100) by 2024, which was the highest index point number in over a decade. This uptick in CPI implies that not only will consumers be spending more, but the cost of clothing is also growing. On the domestic front, the apparel manufacturing industry faced some fluctuations. The revenue from wearing apparel manufacturing reached approximately 3.1 billion Norwegian kroner in 2023.Leading clothing companies
H&M Hennes & Mauritz AS is ranked first based on revenue figures in the Norwegian apparel market, with its revenue approaching 4.8 billion Norwegian kroner as of August 2024. Cubus AS was the fourth-ranking fashion company in terms of revenue, generating nearly 2.4 billion Norwegian kroner. The company, along with Dressman that ranked seventh, are brands operated by Varner Gruppen AS. The operating income of Varner AS reached approximately 840 million Norwegian kroner in 2023. Similarly, Voice Norge AS, another prominent Norwegian clothing company, reported an operating profit of around 235 million Norwegian kroner in 2023 while also ranking fifth in terms of revenue.The Norwegian clothing and footwear market is stable, characterized by a positive revenue trajectory. It is also benefiting from a growing online retail presence, which makes shopping more accessible on a broader scale.
