Cosmetics and personal care industry in Norway - statistics & facts
The Norwegian cosmetics and personal care market’s revenue is steadily increasing. In 2025, it amounted to over 1.6 billion U.S. dollars, with personal care constituting the largest segment. The industry’s revenue is projected to grow to 1.85 billion U.S. dollars by 2030. Along with the revenue increase, the consumer price index (CPI) for beauty and personal care is at its peak in 2024. The CPI of hairdressing salons and personal grooming establishments reached 140.2 (2015 = 100), while the index reached 120.8 for appliances, articles, and products for personal care.
On the e-commerce side of things, a Norwegian store dominated the industry. Blivakker.no was the leading online store for both the beauty and personal care markets. In the beauty category, blivakker.no earned net e-commerce sales of about 95 million U.S. dollars, while the personal care category of the store earned over 77 million U.S. dollars in 2024. The company reached an operating profit of 66 million Norwegian kroner during the same period.
In terms of exports, the value of perfumery and cosmetics reached approximately 980 million Norwegian kroner, whereas exported essential oils were valued at 86 million Norwegian kroner. Sweden was also the leading essential oils, perfumes, and flavor materials export market, accounting for a value of over 735 million Norwegian kronor exported from Norway.
The personal care and beauty market in Norway is set for growth. It features key industry players from neighboring nations, with the e-commerce market being led by Norwegian companies.
Market leaders
The leading cosmetics, perfume, and hairdressing company in Norway was Danish-founded company Normal Norge AS. It generated a revenue of over four billion Norwegian kroner, followed by Essity Norway AS, which accumulated nearly 1.9 billion Norwegian kroner as of 2025. The Swedish multinational wellness chain offers hygiene, baby, and feminine care products. Vita is another prominent beauty and wellness chain that was first opened in Norway. The company’s revenue amounted to 1.2 billion Norwegian kroner in 2024.On the e-commerce side of things, a Norwegian store dominated the industry. Blivakker.no was the leading online store for both the beauty and personal care markets. In the beauty category, blivakker.no earned net e-commerce sales of about 95 million U.S. dollars, while the personal care category of the store earned over 77 million U.S. dollars in 2024. The company reached an operating profit of 66 million Norwegian kroner during the same period.
International trade
Over the past decade, the import value of perfumery, cosmetic, or toilet preparations grew steadily, amounting to 1.2 billion Norwegian kroner in 2024. Similar could be said about the import of essential oils, perfume, and flavor materials during that same period, reaching roughly 9.4 billion Norwegian kroner. The leading import country for these materials was France, accounting for a value of over 2.2 billion Norwegian kronor of imports into Norway. Sweden was the second-leading essential oils, perfume, and flavor materials import market, amounting to 1.5 billion Norwegian kroner.In terms of exports, the value of perfumery and cosmetics reached approximately 980 million Norwegian kroner, whereas exported essential oils were valued at 86 million Norwegian kroner. Sweden was also the leading essential oils, perfumes, and flavor materials export market, accounting for a value of over 735 million Norwegian kronor exported from Norway.
The personal care and beauty market in Norway is set for growth. It features key industry players from neighboring nations, with the e-commerce market being led by Norwegian companies.
